Very Comprehensive yet balanced .
ITC has strong concept of Coopetition as strategy
Some facts :
- ITC is one of the largest exporters of Coffee . It supplies Coffee to Nestle , Lavasa etc ..
- ITC wheat supply chain ( supplier to Maida and FMCG players like Britannia etc )
- Paper Packaging units supply packaging to major competitors incl to HUL
- Between 2006 -2012 — Ran a Rural distribution unit for Marico , Colgate , Emami servicing 2 lac retailers