Evolved into an “Experiential” Brand.
- Owner of the iconic Royal Enfield brand, World’s oldest motorcycle brand in continuous production.
- Market share in India’s mid-size motorcycles (250-750 cc): 96%
- Market share in India’s 125+ cc motorcycle market: 26.6%
- 697,582 motorcycles sold (down 15% YoY)
- Motorcycles – Classic, Bullet, Himalayan, Interceptor INT 650 and Continental GT 650
- Ever-expanding Apparel & Accessories collection (12% of revenues)
- Volume growth of 96%, in international markets which has been highlighted by overwhelming growth across all geographies (Future growth story)
- Export volume of 38,662 motorcycles, a 96% increase from 19,721 in 2018-19.
- Added 35 new stores across its international markets with a focus on Thailand, Brazil, Argentina, France and the UK, increasing its overall touchpoints to over 660 stores.
- launched an industry-first initiative – ‘Make Your Own (MYO)’. Customisation |
- This initiative offers customers an opportunity to customise their motorcycles through an in-store 3D configurator
- VE Commercial Vehicles (JV with Volvo group which owns 45.6%): Driving modernization in the commercial transportation industry.
- Market share in India’s light & medium duty (3.5-15 tonnes) CV segment: 29.5%; increased share as the industry de-grew by 40% YoY.
- 48,721 vehicles sold (down 33% YoY)
- Eicher branded Light & Medium-duty trucks (4.9-15 tonnes), Heavy-duty trucks (16-55 tonnes) and buses (12-62 seats)+ Volvo Trucks.
- First company in the Commercial Vehicle Industry to migrate to BS-VI norms
- Strong Balance sheet. (One of the few companies whose Annual Report starts with their Balance Sheet. Comes to explain why it has created so much wealth!)
- Fixed assets have grown from Rs 1250 crs to Rs 2700 crs in the last 3 years
- Investments have grown from Rs 3200 crs to Rs 6800 crs
- Didn’t return the extra cash to shareholders rather conserved it to bear through slowdown & unseen crisis.
- P&L account affected from the ensuing economic slowdown. Good cash flows.
- Have a social media community of more than 7.5 million passionately engaged users as of March 2020, an increase of 30% YoY.
- Launched geofenced websites in 3 more markets this year – Korea, Malaysia and Vietnam – taking our total website footprint to 21 countries now.
- As the lockdown gradually begins to ease out, Witnessing strong initial customer interest and confidence.
- Estimate an increased demand for personal transportation and two-wheelers as people would be wary of using public transport.
- Such comments from experts on their new vehicles do inspire confidence.
- The rising aspirations of youths in smaller towns and cities of India for leisure motorcycling have increased demand for Royal Enfield motorcycles.
- Opened 600 studio stores in Tier 2/ 3 cities this year (1st timer in India)
- Unique, compact stores spread across 500-600 sq.ft.
- Have the same retail identity as existing dealerships across cities along with the entire portfolio of motorcycles, service and spares.
- Share of motorcycle sales through financing improved from 51% in 2018-19 to 53% in 2019-20.
- 5 major banks and Non-Banking Finance Companies (NBFCs) as its preferred financiers who have deployed dedicated manpower in its stores.
- Things that show care for the customer: (other than fancy infographics.)
- 4899 employees, Percentage decrease in remuneration: 5%; for management personnel: Increase of 25% (?)
- All the top 10 institutional shareholders increased stake.
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