Bajaj Consumer Care Ltd – #DARKHORSESTOCK

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Bajaj Consumer Care Ltd (formerly known as Bajaj Corp Ltd) is 67 year old, 100% debt free and is one of India’s leading FMCG companies with major brands in hair care and skin care category. The company’s main brand is Bajaj Almond Drops in hair oil category. It markets its skin care products under the brand Nomarks. The company is a part of the Shishir Bajaj Group of companies.

The company product portfolio includes Hair oil & skin care products and Nomarks skin care products.The company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine Hair Oil. The company also produces oral care products under the brand name Bajaj Black Tooth Powder. The company is exporting its brands to many countries including UAE, Mauritius, Malaysia, Kuwait, Maldives, Oman, Kenya, Saudi Arabia, Uganda, Singapore, Myanmar, Pacific Islands (New Zealand, Australia, Fiji Islands) West Indies, Sri Lanka, Bangladesh, Afghanistan, Cambodia, Nepal and USA.

About

Bajaj Corp Ltd was incorporated on April 25, 2006 as a private  limited company with the name Bhaumik Agro Products Pvt Ltd which was later changed to the Bajaj Corp Ltd.

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Bajaj Corp acquired skin care brand NOMARKS, along with associated goodwill, from Ozone Ayurvedics in August 2013. On signing of these agreements with Ozone Ayurvedics, Bajaj Corp has become the sole owner of the NOMARKS brand which gives the company access to the second largest brand in the fast growing Anti Marks & Anti Blemish category of about Rs 350 crore which comes under the overall skin care category of Rs 8,500 crore. NOMARKS product portfolio consisting of face wash, facial cream, soap etc. is based on the natural science of Ayurveda. This acquisition enhances Bajaj Corp’s position in the personal care market and gives entry into the fast growing skin care category. At the same time the acquisition of NOMARKS brand is expected to reduce Bajaj Corp’s dependence on hair oils.

The company has nine production facilities including third party operations to cover foot prints across India and overseas.

In order to further expand its footprint in the Hair oils category and to strengthen the product portfolio, Bajaj Corp restaged Bajaj Brahmi Amla Hair oil with an Ayurvedic formulation and a premium new packaging and also launched a completely new Hair oil in the value-added coconut oil segment – Bajaj Coco Jasmine Hair oil. The new Bajaj Coco Jasmine Hair oil has a unique combination of coconut oil and Vitamin E to reduce hair breakage by 3 times. It also has jasmine extracts to give it a pleasant fragrance. This is the first product to roll out of the company’s newly founded innovation centre and has been tested extensively with consumers before launch.Bajaj Corp’s skin care brand NOMARKS witnessed strong results in offtake and internal sales on the back of investments for the brand with a new TV commercial, print, outdoor, digital, consumer promotions & trade support. The focus on chemist channel through deployment of a pharma sales team in the company’s test market (UP) has also worked and is a key reason for growth. The spillover impact of the media and improved positive sentiment has helped to turnaround the brand’s internal sales in all zones except the low salience South zone. As a result, the all India market shares have also moved up in line with the strong positive growth rates for the focus product – NM cream in the Domestic business.

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