Wim Plast Ltd – #DARKHORSESTOCK

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Price at which the company is suggested – 358

Wim Plast is a 100% debt free company having one of the famous brand of Plastics under its umbrella. The company is engaged mainly in production of plastic products. Cello is one of the leading exporters of household products, and supplies to the biggest retail stores globally.

Company History

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The company Started its operations in 1988 in Mumbai. The company has manufacturing units for plastic molded furniture at Daman, Baddi, Chennai, Haridwar and Kolkata, and nine depots (in Jodhpur, Punjab, Hyderabad, Haryana, Vapi, Chennai, Muzzafarnagar, Kolkata and Cuttack) and a strong consumer base throughout the country. 

Awards and Accolades

Strong Brand Wim Plast Ltd (WPL) is the part of Cello group India and has been marketing all its products under brand name Cello. It has substantially gained market share in plastic furnishing market with growing popularity of Cello brand. 

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Business Segments / Products

Furniture Segment

The furniture segment consists of the furniture made of plastic which include products such as chairs , tables , storages etc. The various different collections the company has under it are LIFESTYLE COLLECTION, RATTAN COLLECTION, KIDS COLLECTION, COMFORT COLLECTION,DINING TABLES,STORAGE COLLECTION,CAFETERIA COLLECTION etc

The company is the third largest player after Nilkamal and Supreme in the organized market. 

The company also has recently introduced new product called as Bubble Wrap which includes

Application / Sectors 

Wood Protector : Save expensive wooden Furniture from getting ruined by moisture with CelloWood Protector, It is easy to install and is crack and termite proof. 

 Floor Protector : Keeps shiny and expensive tiles safe with Cello Floor Guard. It is water proof, impact resistant.easy to install, reusable & most importantly no debris. 

False Ceiling : Adorn ceilings with unbreakable, elegant and pre finished Cello False Ceiling. They are waterproof, fire retardant, termite, insect and bacteria proof and the best alternative to expensive mineral fiber false ceilings. 

Wall Panel : Make walls more attractive with Cello Wall Panels. It is waterproof. termite proof. Heat & sound insulation value and easy to install. 

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5 Wall Facing Board : Cello bubble guard wall facing is most economical solution to expensive plywood & mica using as a wall facing board. Replace plywood from cupboards and showcases with beautiful, colorful and non-expensive Cello Wall Facing Boards. Forget the hassles of regular painting or polish. 

6 Door Panel / Partition :A filler material of various door panel and partitions available in Cello Door Panel / Partition Sheet. Its light weight, cost effectiveness and easy installation makes it the first choice for all contractors and builders. 

Ideal for Offices, Warehouses, Stores, Industrial Sheds, Textile Industries, Chemical Industries, Pharma Companies, Hospitals, Hotels, Docks, Ports & Commercial Complexes. 

Cello Coolers

Cello has a wide range of air coolers to keep you cool both indoors and outdoors. A variety of features like the remote controlled digital operations, intelligently designed timer settings, humidity control and an indicator that notifies you when your water level runs low, provide you with uninterrupted cooling. An in-built four way castor wheels allows anyone to move the air cooler around easily from room to room, like a trolley bag! Cello Air Coolers involve no installation costs. These air coolers are designed in such a way that they are easy to maintain and rarely require expensive repair and maintenance. The screw-less cooling pad sections are so easy to take out for cleaning

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Utility Products

Cello’s high-quality plastic crates & baskets made from state-of-the-art injection moulding technology for convenient and safe handling of farm produce. Crates with jali allow air circulation to keep the farm produce fresh. These can also be conveniently stacked. These crates are ideal for agriculture, horticulture, cold storage among many others . 

Kleeno

Plastic Pallets

With over 40 years of experience in moulded plastic industry, cello has now ventured into moulded pallet segment.

Cello has introduced high quality Plastic Pallets which is made from the state of the art injection moulding technology for efficient and safe material handling. Plastic pallets designed by cello are durable , strong ,hygenic and nature friendly.

WPL is constantly leveraging its brand by increasing distribution network and launching innovative products.  Despite stiff competition, it has maintained its value market share of around 20% (in FY20). 

E – commerce 

The company has also started selling its various products across ecommerce platforms which include 

Financials





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