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VST Industries Ltd is cigarette manufacturer which competes in the lower price segment of the Indian market. It is a well-run company, is debt free, regularly generates free cash flow, has very high Return on Capital. Unlike its competitor-ITC, this company (thankfully) has not diversified “diworsified” into unrelated business and instead has paid its surplus money as dividends to its shareholders. In fact the Company has paid 90% of Cumulative Free Cash Flow earned over the past 10 years as Dividends! Furthermore, the level of corporate governance in this company has been good and this company has never short-changed its minority shareholders. However, of late, there seems to be a capital allocation issue that the Company needs to clarify.


Since the past 3 years, the company has slowed down its dividend payments and is hoarding up on the cash. If you see the Chart below, you will observe that the Cash & Current Investments have steadily increased and have reached to Rs 789 crores.

As shown above, cash & current investments now amount to an astounding 56% of the total assets of the company! Now you can very well argue that some portion of cash the company needs to retain to run its operations and hence not all of the above cash is “Excess Cash.” Thus, how to determine the amount of cash that is in excess? Should we take the thumb rule that 2% of a company’s assets should be taken as required cash and the balance as excess. I think a more nuanced view is necessary


As stated earlier, this company has extremely high returns on capital. As per my estimates of its Return on Invested Capital, in the past ten years the ROIC of the company has ranged from 30% to 77% and the median number is 40%. With this kind of return on capital, the company is a cash generating machine! There is another interesting thing to note here. The Net Block+CWIP of the company has increased marginally from Rs 152 crores in FY11 to Rs 200 crores in FY20 (i.e. only 1.31 times). However, in the same time period, the sales have increased from Rs 582 crores in FY11 to Rs 1239 crores in FY20 (i.e. 2.13 times). Why? The reason is because majority of the revenue increase is due to increase in price and NOT volume growth. During the past 10 years, the Cigarette volumes have only grown at a CAGR of 1.5% whereas the revenue CAGR was 10%. Furthermore, the incremental working capital needs of this company are also not very high. Thus amazing ROIC combined with low (volume) growth leads to very little reinvestment requirements and consequently no need for the Company to hoard that cash.

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Thus, in view of the above, can we simply apply the thumb rule of 2% of assets as required cash and balance as excess cash? I would like still give the company some benefit of doubt in regards to its cash position. This is because when you see the Balance Sheet of VST, you will observe that there is an Item in Other Current Liability called “Statutory Liabilities”. Some portion of this amount is towards demands from various authorities that the company has challenged but as a matter of prudence it has recognised the same in its books. Thus, the company, apart from paying the undisputed statutory dues, would also need to keep apart liquid funds for disputed dues in case it loses its appeals. Hence, I am willing to give the company making an assumption that the ENTIRE amount of required cash that the company needs is the amount equal to these statutory liabilities. If you see the table below, you will observe that the amount of Cash in FY 18 (highlighted) increased dramatically with the increase in Statutory Liabilities.

One can also assume that the incremental working capital needs also can be part of required cash but because that amount is not very large, and because I am already considering the entire amount of statutory liability, I have chosen to ignore the same. Thus, even after considering the required cash, the Company still has excess cash to the extent of 34% of its total assets.

Some of you may think that I am being too liberal with the Company whereas some of may not agree with my method used to estimate the “Excess cash”. However, there cannot be any doubt that the company is hoarding an extremely high amount of cash since the past 3 years.


Before we do the valuation, it is important to note that the Dividends/Net Profit % has fallen to 52% from its past average of 70%. Thus, we need to value this company with two models – a FCFE Model and a Dividend Discount Model. So now my super complicated valuation model is:


Wait… what is this? This looks too simple. Yes, guilty as charged! Since this a mature company in a mature market and with competitive advantages that are extremely likely to persist in the future, the model does not have to be complicated. In fact, the key assumption to make is the growth rate of its Net income. (On this note, I have written a brief post on the Indian Cigarette Industry HERE which can aid you to make your own growth assumptions). I have assumed that the net income of the will not grow in this year and thereafter will grow at the risk free rate. If you are of the view that this company needs 10 or more years of explicit period/growth period then………… you definitely are smoking something other than cigarettes. Thus, I have estimated a value/share of Rs 4,022. The stock is trading at Rs 3,640 (as at 21/1/2021) and so I should buy it right away?  Not so fast. Remember the cash build-up?

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Thus, from a dividend payout perspective, the valuation works out to only Rs 2,385/share and that means that the company will end up destroying shareholder value to the tune of more than Rs 1,600/share. Of course, this is with an assumption that the dividend payout ratio stays at its current level of 58.9%. Obviously, the company can change (AND SHOULD CHANGE!!) its dividend payout ratio. However, the idea in the above model is to point out that if the company doesn’t change course, then the Dividend Discount Model is not only the best measure for valuing this company but also explicitly shows how much value is being destroyed by holding onto extra cash.


The above modification is a more nuanced view of the previous dividend discount model. Here I have assumed that the company will change its dividend policy after Year-5 and also will return back the excess cash along with interest. In this scenario, after accounting for the interest the value destruction per share works to around Rs 320.

Based on the assumption I have made for the company and the publicly available information out there as of now, depending on the view you take, the build-up of excess cash can cause value destruction to the extent of Rs 320 to Rs 1,600 per share. Click HERE to see the Google spreadsheet and click on the “VALUATION” tab of the spreadsheet.


VST Industries Ltd is a stellar company with whom you could benchmark other companies be in terms of corporate governance, capital allocation, etc. Hence it is rather concerning that why the company is not giving its shareholders a clear idea as why its holding onto the cash for the past 3 years and how long it continues to do so. Merely citing COVID-19 is not reason enough as, while sales declined by 12% for the 9months ending Dec-20 (after deducting excise), the Profit before tax declined by only 2%. The sales decline also could be on account of rapid increase in taxes by the Government (which were not unexpected if you read about the industry). In fact, even this situation, calls for reduction in cash due to reduced reinvestment needs.

Maybe (and hopefully) this excess cash issue would be a benign one and the company is planning to give out a big sweet dividend (according to me, the market is pricing it that away if you see the current valuations) and the cash will return to its normal levels OR…. it could be something else.

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Whatever the case, the Company ought to communicate to its shareholders and clarify the same.


Last month, the company sent out a ballot notice asking its shareholders to vote & approve its Employee Stock Option Plan called VST-ESOP 2020 to make available 7.70 lac shares or upto 5% of paid-up capital (whichever is higher) for granting of ESOPS in order to attract & retain employees. As per this plan, the shareholding will not be diluted (even after vesting of these ESOPS) because the company will setup a Trust which will purchase these shares from the secondary market and hence the total outstanding number of shares will not increase.

How will this Trust get the money to purchase these shares for the ESOPS? The company is proposing that it will give an interest free loan to the Trust which will be repaid by the Trust in an indeterminate timeframe that will be decided by the Board/its committee. This means that the dividends could be impacted (atleast until the time the money is paid back by the Trust) because some of that free cash will be utilized to buy these ESOPS. And what will be the exercise price for this ESOPS. The company has proposed it will be more than the face value (which is Rs 10) and the Board/its committee will decide the exact price. With the current price of around Rs 3640, this leaves a very large discretion to the Board as there is no floor price given for exercise of these ESOPS. All this sounds very vague and if it were coming from a company other than VST Industries, the plan would be akin to a scene in the Jungle Book when Kaa – the python looks into the eyes of Mowgli and says “TRUST IN ME” before attempting to eat him up. The voting for this plan is until 5th February 2021. Make your own view and vote accordingly.

DISCLAIMER: I am not a shareholder in VST Industries. However, I tremendously admire this company and hold it in very high regard due to its amazing track record. That’s why this rant!

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Amol N

Amol N

Amol is an M.B.A and has done B.E. in Chemicals. He is a firm believer in Fundamental Analysis.
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