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Author: Vivek Raju

Vivek does research, storyboarding & visualization at Deck Rooster where he helps entrepreneurs create and articulate their investor/sales narrative.
SNAP #10: Cola Wars in India
Investing

SNAP #10: Cola Wars in India

Posted on April 3, 2021 by Vivek Raju

Reading Time: 6 minutes This SNAP is brought to you by …… If you love playing chess, make the right move by signing up for “The WowChess Corporate Challenge”,…

SNAP #9 – How Karatmeters gave a new life to Tanishq?
Investing

SNAP #9 – How Karatmeters gave a new life to Tanishq?

Posted on March 20, 2021 by Vivek Raju

Reading Time: 5 minutes Author’s NoteToday’s SNAP is about the interesting turnaround story of Tanishq, which was close to being shut down by Titan. This piece was possible only…

SNAP #8: How did Ghari become the No.1 detergent brand in India?
Investing

SNAP #8: How did Ghari become the No.1 detergent brand in India?

Posted on March 2, 2021 by Vivek Raju

Reading Time: 4 minutes Indian detergent market is intensely competitive with both local and global brands vying for market share. It can be divided into 3 segments: premium, mid-range…

SNAP #7: Who is India’s 2nd largest retailer?
Investing

SNAP #7: Who is India’s 2nd largest retailer?

Posted on January 13, 2021 by Vivek Raju

Reading Time: 5 minutes This SNAP is brought to you by… If you have been working too hard at home, Bored lets you take a break and have some…

Looking back at 2020 – Simplanations
Investing

Looking back at 2020 – Simplanations

Posted on December 30, 2020 by Vivek Raju

Reading Time: 2 minutes The big bang. It started off as a whim in May this year. Work was relatively light due to business slowing down. And I had…

SNAP#6 Chic Shampoo – The Sachet Revolution in India
Investing

SNAP#6 Chic Shampoo – The Sachet Revolution in India

Posted on December 13, 2020 by Vivek Raju

Reading Time: 6 minutes Author’s Note: Ok so, before we get into today’s post, we have two requests. If you like the post and learn something new from it,…

SNAP #5 Royal Enfield : Rise from the ashes
Investing

SNAP #5 Royal Enfield : Rise from the ashes

Posted on December 6, 2020 by Vivek Raju

Reading Time: 8 minutes Author’s Note Ok before we get into this, we are sorry that we disappeared for close to 3 months with no new posts. Though, we…

SNAP #4 – The ₹500cr brand behind a tourist spot
Investing

SNAP #4 – The ₹500cr brand behind a tourist spot

Posted on September 12, 2020 by Vivek Raju

Reading Time: 6 minutes Author’s Note Today’s SNAP is about an iconic story of entrepreneurship which hasn’t been talked about a lot in mainstream media but deserves to be.…

SNAP #4 – The ₹500cr brand behind a tourist spot
Investing

SNAP #4 – The ₹500cr brand behind a tourist spot

Posted on September 12, 2020 by Vivek Raju

Reading Time: 6 minutes Author’s Note Today’s SNAP is about an iconic story of entrepreneurship which hasn’t been talked about a lot in mainstream media but deserves to be.…

SNAP #3: Can cafés be featurized?
Investing

SNAP #3: Can cafés be featurized?

Posted on September 4, 2020 by Vivek Raju

Reading Time: 3 minutes Author’s Note Shoutout to my good friend (and B-school batchmate) Nitish Singh who gave me the permission to build upon this Twitter thread and weave…

SNAP #3: Can cafés be featurized?
Investing

SNAP #3: Can cafés be featurized?

Posted on September 4, 2020 by Vivek Raju

Reading Time: 3 minutes Author’s Note Shoutout to my good friend (and B-school batchmate) Nitish Singh who gave me the permission to build upon this Twitter thread and weave…

#10 Why Wikipedia doesn’t do ads?
Investing

#10 Why Wikipedia doesn’t do ads?

Posted on August 27, 2020 by Vivek Raju

Reading Time: 9 minutes Author’s Note Welcome to the ~1,500 subscribers who joined after Vivek’s piece on Jio. If you want to read more of our older pieces, you…

#10 Why Wikipedia Doesn’t Do Ads?
Investing

#10 Why Wikipedia Doesn’t Do Ads?

Posted on August 27, 2020August 28, 2020 by Vivek Raju

Reading Time: 9 minutes On to today’s piece… “Imagine a world in which every single person on the planet is given free access to the sum of all human…

#9 What makes Jio different?
Investing

#9 What makes Jio different?

Posted on August 13, 2020 by Vivek Raju

Reading Time: 15 minutes Author’s Note Huge thanks to Harish Udayakumar for patiently explaining how telecom technology works to me. I ate his head for 2 hours straight but…

#9 What makes Jio different?
Investing

#9 What makes Jio different?

Posted on August 13, 2020 by Vivek Raju

Reading Time: 15 minutes Author’s Note Huge thanks to Harish Udayakumar for patiently explaining how telecom technology works to me. I ate his head for 2 hours straight but…

SNAP #2: Wagh Bakri – The Underdog Tea
Investing

SNAP #2: Wagh Bakri – The Underdog Tea

Posted on August 3, 2020 by Vivek Raju

Reading Time: 5 minutes Author’s NoteHappy Raksha Bandhan and Bakrid everyone 😀 . Hope you had a great weekend. This SNAP is going out to 2,498 subscribers. Ooooh you…

SNAP #2: Wagh Bakri – The Underdog Tea
Investing

SNAP #2: Wagh Bakri – The Underdog Tea

Posted on August 3, 2020 by Vivek Raju

Reading Time: 5 minutes Author’s NoteHappy Raksha Bandhan and Bakrid everyone 😀 . Hope you had a great weekend. This SNAP is going out to 2,498 subscribers. Ooooh you…

SNAP #1: Story of Rooh Afza
Investing

SNAP #1: Story of Rooh Afza

Posted on July 26, 2020 by Vivek Raju

Reading Time: 4 minutes Author’s NoteWe are introducing a new format called SNAPs by Simplanations. Apart from the usual long-form Simplanations, we will be intermittently sending shorter pieces covering…

SNAP #1: Story of Rooh Afza
Investing

SNAP #1: Story of Rooh Afza

Posted on July 26, 2020 by Vivek Raju

Reading Time: 4 minutes Author’s NoteWe are introducing a new format called SNAPs by Simplanations. Apart from the usual long-form Simplanations, we will be intermittently sending shorter pieces covering…

#8 How did Dream11 become India’s first gaming Unicorn?
Investing

#8 How did Dream11 become India’s first gaming Unicorn?

Posted on July 15, 2020 by Vivek Raju

Reading Time: 11 minutes Author’s Note A lot of the analysis in the article is a simplified understanding of what Harsh (Co-Founder, Dream11) has said across different interviews. Few…

#8 How did Dream11 become India’s first gaming Unicorn?
Investing

#8 How did Dream11 become India’s first gaming Unicorn?

Posted on July 15, 2020 by Vivek Raju

Reading Time: 11 minutes Author’s Note This week’s Simplanation went out to 2000+ readers. Thanks for the love! Please do endorse us to your friends. But strictly only if…

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